At Up & Up, we’re on a mission to transform the way the world gathers—eliminating ineffective, uninspired events for good. While we’d love to partner deeply with every team, we know it’s not always possible. That’s why we created the Up & Up Design Sprint. This exercise harnesses our 30+ years of experience to help your team kickstart event planning with clear intention, complete alignment, and full buy-in across your organization. 

What is an Up & Up Event Design Sprint?

After collaborating with hundreds of teams across events of every scale and type, one thing is clear: the most successful gatherings start with a solid plan and full team alignment. The Up & Up Event Design Sprint is a structured, high-impact workshop designed to bring key stakeholders together, establish the tone, clarify objectives, and define outcomes for your upcoming event. It’s the foundation for a seamless, intentional, and successful gathering.

How do I know if a Design Sprint is right for our team? 

Event planning can feel overwhelming, and while it’s tempting to jump straight into logistics, speaker bookings, and securing venues, teams often hit roadblocks without a clear strategy upfront. If you're leading the charge on an upcoming event and want to start with total team alignment and a clear set of objectives, the Design Sprint is designed specifically for you. It’s the ideal way to avoid common pitfalls and ensure your entire team is moving in the same direction from day one.

Who should participate in an Event Design Sprint? 

The ideal number of Design Sprint participants is 4 - 8. Here is an example of an ideal participation group.

1. 1. CEO 2. Engaged Community Member 3. Engaged Community Member 4.Senior Team Member 5. Senior Team Member 6. Event Project Manager (Facilitator) 

What if I Just Want Someone to Do all this for me?

We know every event and community has its own unique dynamics, and while we’ve crafted this template to serve a wide range of teams, it may not check every box for you. We're here to help build and run a customized event design sprint - grab a time below and let's chat!